The Rise of Short-Form Video for High-Ticket Lead Gen
taboola.com · GLOBAL · saas
It sounds counterintuitive to sell a $2,000 software via a 60-second TikTok, but it works. The goal isn't to close the sale in the video. The goal is to drive the click to a detailed tutorial on your blog or YouTube channel. This is why cookie duration matters. A user might see your short video on Monday, watch your tutorial on Wednesday, and buy on Friday. A 90-day cookie captures that sale.
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