The Real Cost of Short Cookie Windows: A Commission Calculation
the-real-cost-of-short-cookie-windows-a-commission-calculation · GLOBAL · saas
Amazon's 24-hour cookie is the most discussed cookie policy in affiliate marketing. How much does it actually cost affiliates? Industry-wide data suggests that approximately 35% of product purchases happen more than 24 hours after the first product page visit. For products over $100, this rises to approximately 52%. On a hypothetical affiliate site generating 5,000 product link clicks per month on
Terms change without notice and a headline rate is often first-payment only — confirm on the program's own page. How this data is sourced.
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